Financial benefits of fitness motion tracking
The words like computer-based vision or motion tracking can seem very high-tech and frankly irrelevant to your business. However, the truth is that more and more fitness companies are moving from offline to online and are looking for ways to personalize and humanize their users’ experience as much as possible. That’s where computer-based vision, AI, and fitness motion tracking come in.
Computer-based vision and motion tracking are actually two very interchangeable concepts. Motion tracking means that some computer or device can track your movements in real-time while exercising, and computer-based vision basically means that the technology is based on a computer on any other portable device. Thus, it’s even more available for anyone with a laptop (probably every person in your target audience).
Now, how does that work? The whole point of this hyper-personalization is to give your user the experience they get when training offline. They often have a trainer watching their every movement, uplifting music blasting all around, and fellow gym-goers for visual motivation. Things like music can be achieved quite easily at home; however, if you’re watching on-demand or live sessions, no one will fix your posture issues and correct your movements, at least until now. The hottest trend in fit-tech is actually the technology that allows your users to get all those benefits without stepping out of their door. A virtual trainer that is powered by algorithms and artificial intelligence and acts as your personal trainer online.
Why your platform needs a virtual trainer today
Based on research, 50% of new digital members drop out because they don’t know how to work out accurately — there’s no one to guide them, correct their movements and motivate them. So could it be that a virtual trainer answers all of these concerns? Let’s dive into a few main reasons why your platform needs a virtual trainer:
1. User engagement increases by 3x
The benefits for you as a fitness platform are also quite significant. It is being counted that a virtual trainer helps increase users’ engagement a whopping 3 times. And, of course, from a business point of view, engagement = retaining the customer. Having all the data points means you can track virtually anything and later use this information for personalized fitness plans, nutrition plans, or other personalized recommendations. And since we all want to feel special, personalization is becoming necessary.
2. Measuring engagement and predicting revenue
Digital fitness platforms often face the problem of tracking and measuring engagement. Although the user has bought an on-demand class, there is no way for the platform to know if they’re exercising or just playing your video in the background. This might not look like a big problem; however, when the number of users starts ramping up and the question of predictable revenue comes up, tracking engagement to make informed decisions becomes crucial.
3. Extra data points help reduce the churn rate
Another problem that a virtual trainer solves is understanding your customer’s behavior. While you can have the best team of UX researchers, there’s still no way to know how your user is doing. All data that fitness platforms get is usually taken from the native to the device app (such as Apple Health), which means that you don’t really have any other data points than any other fitness platforms — you’re basically displaying all the same progress data as any other fitness app, so you’re simply betting on the quality of the videos, wide library of exercises, and interface. However, with the constant rise of numerous fitness platforms and apps (especially those that leverage virtual trainers), staying ahead of the competition and ensuring those users don’t run anywhere else is essential. Additional data incentivizes your users not to ditch your platform — as no other app would have as much information about them and their specific routine.
Virtual trainers might just be stepping their first steps into the market, but they will stay there for a long time. Not only do they help you understand your customers better and step ahead of the competition, but they also help retain and turn first-time users into loyal customers.
The best part, you can try it out for free! We offer the possibility to A/B test your users’ engagement and get your money back if you don’t see any increase (but we promise that won’t be the case). If you’re interested, contact us at firstname.lastname@example.org to see if you’re eligible for the program and get a free consultation!