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The Magic Pill to Boost Your Fitness App — Virtual Fitness Challenge

Updated: Jun 12, 2023

Are virtual fitness challenges the future of fitness apps? Imagine a world where users are not only motivated to reach their fitness goals but also engage in friendly competition with others, all from the comfort of their own homes. It’s an idea that’s getting a lot of attention in the fitness industry. With the growing popularity of fitness apps, virtual challenges have become a powerful way to keep users motivated, connected, and inspired on their fitness journeys.

Virtual fitness challenge powered by FittyAI repetition counting technology

Virtual challenges provide a dynamic and interactive way for users to participate in any fitness activity. From step challenges that encourage users to increase their daily activity levels to timed workouts that push individuals to their limits, these challenges create a sense of excitement and healthy competition among participants. Users can track their progress, compete against friends or other app users, and even earn rewards or recognition for their achievements.

So, how can you create a challenge that sticks with your users? Here are two popular challenge types that will surely make your users want to open your app and get changed:

  • Days challenge. It can be 7 days, 30 days, or even more. The users are challenged to do some activity for an exact amount of days in order to complete it. While different brands choose different incentives, there is no one clear answer to what works best. You might have seen programs like HealthyWage, that actually ask users to pay upfront, and they only get their money back (and win more) once they reach their weight goals. Others are usually not so extreme and offer rewards for getting to the end of the period.

  • Goal-oriented challenge. The goal-oriented challenge can be anything from running a certain distance, completing a specific number of push-ups or mastering a challenging yoga pose. Users can set goals and track progress, fostering a sense of accomplishment and motivation.

Now, what are the benefits of running such a challenge on your fitness app?

User Engagement

For one, virtual fitness challenges greatly enhance user engagement. By giving users challenges that are interactive, goal-oriented, and competitive, you tap into their natural desire to achieve and be recognized. Users become more invested in their fitness journey as they actively participate in challenges, track their progress, and strive to surpass their own limits. Users who find value in continuously challenging themselves to achieve new milestones are more likely to continue using the app over the long term.

Community Building

Virtual challenges also foster a sense of community and connection among app users. By letting people compete against friends, coworkers, or even a larger group of fitness fans, you create a network of support that keeps people motivated and holds them accountable. Users can share their successes, cheer each other on, and celebrate milestones together, making your fitness app a positive and encouraging place to be.

Data for further personalization

Another significant benefit of virtual fitness challenges is the opportunity for data-driven personalization. By taking part in challenges, users generate valuable information about their fitness habits, performance, and progress. This information can be used to give users personalized advice, custom workout plans, and insights that help them get the most out of their fitness routines.

Overall, the virtual fitness challenges in your fitness app can help you in a lot of ways. They increase user engagement, build a sense of community, and let you personalize content based on user data.

If you want to jump on the bandwagon, here are a few important things to consider (apart from the reward):

  1. What type of challenge do you want to create, and how will you track it?

  2. How will you make sure that no users are cheating and earning their rewards without leaving their homes?

Thankfully, we have an answer to both of these questions: motion-tracking technology, otherwise called the virtual trainer. It counts your users’ repetitions straight from their webcam or phone camera and detects if the user is actually exercising or just watching TV with your video turned on in the background. Even better, you can start your challenge with a virtual trainer in just a few days.

Simply click on this link to try out working out with a virtual trainer yourself:

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